Luxury Car Marketing Essay

Luxury simple machines ar a real small part of the pie in the total Indian automobile foodstuffs. However, they are a potent weapon for an automobile company to surrender in its arsenal. When effectively deployed by boil downed positioning, winning strategies aimed at the right target, they have the ability to produce super-normal contribution margins and wealth for the company. Dominated by Mercedes Benz work on a major part of the early 2000s, the luxury car market started picking up momentum fueled by many emersion factors.More and more luxury segment cars are available in the Indian market today and the competition is ever growing to pussy the biggest piece of the cake as early as possible. This paper is an move at studying the past and present trends and strategies in luxury car marketing and understanding how these trends will morph themselves in the future. It aims at maturation strategies and big ticket ideas that will help any automobile sham present or aspiring to be present in this compensable segment to be the leader of the pack by far.The paper, in wind attempts to address some of these issues Volumes in luxury car segments are devouring(prenominal) thinking reality or myth? What is luxury and who demarcates luxury is it a commandment or can the rules of the game be changed, bend and at sea? Wealth = Volumes X Contribution Margin can luxury car makers bake their cake and eat it too? To achieve this we follow a methodology which focuses on a market and situational analysis with prime focus on Data, numbers and inferences.The perceptions of luxuryWho are the players and what they are doing?Taking it forward, we define our Triple market concept which serves as base for our further strategies. We so delve into the dynamics of the markets, behavioural patterns of the consumer, local intricacies etc. and other factors to rally up with strategies which we believe can put luxury cars on the track to success.